Breitling this week unveiled its new online Breitling boutique at www.Breitling.com. It will feature about 100 different Breitling models in popular lines such as the Chronomat, Navitimer, Superocean and Montbrilliant.
Customers will be able to select from case, dial, strap and buckle options when placing their order.
“We are very excited to launch the online Boutique, which creates an authentic and genuine place for customers to purchase Breitling timepieces online,” Breitling USA President Thierry Prissert said in a statement. “The online boutique was created with customer service as a top priority, allowing ease of use for those that don’t necessarily have time to visit a store, or prefer to do some extensive research online prior to purchasing a watch. No matter where you are in the United States, you can now use our website to easily purchase a Breitling watch. We selected our most popular pieces to launch the website, and as always, we try to make the experience as pleasant as possible by having it sized prior to shipping and giving customers a choice of receiving their watch at home or picking it up at a nearby jeweler. We feel that ultimately this will complement our brick and mortar stores, as many people like to do research online and then come into the stores to purchase a timepiece.”
The move marks a departure for Breitling which had previously shied away from offering its watches online. The new service will allow customers to ship their orders directly to their home or to a local retailer for easy pickup. Needless to say, the move will be welcome to the growing number of online consumers who do their purchasing online.
Breitling’s new online boutique appears to be limited to the U.S. at this time. It remains to be seen if it will be expanded to other markets in the near future.
Happy shopping on the online Breitling boutique! Let us know what you think your first purchase will be.