Apple may have quietly removed references to April 24th on its website but we all know that today is officially the day that the Apple Watch launches. Whether you will be able to pick one up in a store remains will depend a lot on luck. To go along with the launch, Apple has released three Apple Watch ads to showcase how you will be able to use it.
The first is called “Rise.” It shows how the Apple Watch can help people get through the start of the day. The ad showcases a number of scenarios that include everything from getting up (or snoozing a bit longer) to getting to where you need to go on time while staying connected.
The second is called ‘Up.” it focuses on health and fitness and shows how the watch can be used not only as an activity tracker but also to encourage you to be more active. For example, if you have been sitting a long time, it will prompt you to get up.
The third is called “Us.” In it, the Apple Watch brings couples closer together. You can send each other your heartbeat or a drawn picture along with with the more usual functions such as sending messages or calling each other.
All three Apple Watch ads finish with the tag line “The Watch Is Here.” While true for some, many will be disappointed should they stroll into an Apple Store today as inventory is very limited or even non-existent.