NPD Group

Spending on activity trackers doubled in 2015

2015 Fitbit lineup

Consumer spent more than twice buying up new connected activity trackers in 2015 than they did the previous year. A new report by The NPD Group found that sales grew 110 percent, jumping from US$692 million in 2014 to US$1.46 billion in 2015. Unit sales jumped 85% from from 7.2 million to 13.4 million with the average selling price (ASP) increasing from $US96 to […]

Smartwatches already impacting traditional watch sales?

Graph - Going down

Traditional watch makers are nervously watching to see how smartwatch sales will affect the sales of traditional ones. Elmar Mock, the co-inventor of the Swatch, already warned that the Swiss watch industry could soon find itself in an Ice Age. He is not alone in warning that sales could plummet as consumers opt for smartwatches that not only tell the […]