Microsoft achieves one million Zune shipped goal

Microsoft Zune

In an interview with the San Francisco Chronicle, Robbie Bach, president of Microsoft’s Entertainment and Devices Division announced that Microsoft has shipped its millionth Zune player. Microsoft achieved the goal in about nine months and one month ahead of schedule. This gives Microsoft about a 10 percent marketshare of hard drive-based players. Bach goes on to recognize that Microsoft still has a lot of work to do (particularly in light of Apple now having sold over 100 million iPods). “It’s a good start. It’s not an overwhelming start. I’m not going to pretend it’s some gigantic move,” he says.

It also appears that Microsoft is pleased with how well the Zune Marketplace is doing. And while the Wi-Fi Social aspect has been slow to start, future firmware updates will continue to expand those capabilities.

Bach also confirmed that new Zunes are coming in the fall but there were no details.

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