Having just been named the new Executive Chair and CEO of BlackBerry, John S. Chen wasted little time in outlining the broad strokes of his strategy to turn the beleaguered company around. The open letter acknowledges that the turnaround will take “time, discipline and tough decisions” but Chen also promises to “reclaim BlackBerry’s success.”
Here is the full open letter penned by John S. Chen:
To our BlackBerry Community,
As you know, this is a time of significant change at BlackBerry as we accelerate our efforts to transform our business.
I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past. We are looking towards the future.
We Are Committed to Reclaiming our Success
We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.
I know that it’s going to take time, discipline and tough decisions to reclaim BlackBerry’s success and we are ready for that challenge.
Our Commitment to our Customers Remains Unchanged
We remain committed to delivering high quality products and services to the millions of people who rely on us globally. We also want our customers to know that BlackBerry has significant financial strength for the long-haul.
I believe in the value of this brand. With the right team and right strategy in place, I am confident that we will rebuild BlackBerry for the benefit of all of our constituencies.
We are Excited for the Future and you Should Be Too
Thank you for your strong support and continued commitment.
Sincerely,
John S. Chen
Executive Chair and CEO
Perhaps the most interesting in the open letter is the comment about a “new device strategy.” Perhaps I’m reading too much into this but while the letter explicitly mentions BBM, Blackberry’s network and QNX, the new BlackBerry 10 operating system and devices are noticeably absent. Could it be a sign that BlackBerry is about to exit the smartphone market?
What do you think? Drop us a note below.
Source : Inside BlackBerry Blog