Intel is updating its 37 year old logo and unveiling a new catchprase to replace the “Intel Inside” marketing campaign everywhere but marketing programs used by computer manufacturers where Intel processors are used. The new logo and new catchphrase, Leap Ahead, are expected to be formally unveiled at the 2006 CES.
The new logo is meant to reflect Intel’s shift towards more consumer products (think of the Viiv platform) and be more than just a supplier of chips for computer manufacturers.
Intel also plans to market the upcoming Yonah mobile chips under the name Core Duo for dual core versions and Core Solo for single core models. The Core processors will be appropriate for desktops as well as notebooks.