Update on startsomethingpc site

Well, it looks like the mystery around the www.startsomethingpc.com has been solved: Microsoft is planning a new Windows campaign for 3 years old Windows XP. The new campaign will focus on tag lines urging people to “start something curious,” “start discovering lost cities” or “Start feeding your brain.” for example.

The campaign will run in 11 countries with online, print and television ads. Is it a coincidence that Apple’s latest operating system (Tiger) is expected 4 days after the launch of this media blitz?

Update: Paul Thurrott’s WinInfo reports that the web site might be a teaser for a next-generation Athens PC prototype, which will be unveiled next week at the Windows Hardware Engineering Conference (WinHEC) 2005 in Seattle.

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