There is evidence that suggests that Apple and iTunes might be getting ready to offer full-length movies (perhaps in conjunction with a video iPod release?)
MacRumors is reporting that the movie “High School Musical” from the Disney Channel could be accessed on the iTunes store earlier in the day through a direct URL. It was on sale for $1.99 USD. Then it vanished only to reappear but priced at $9.99 USD. The movie is being sold under the pay-to-own model alhtough rumours suggest that the movie industry favours a subscription model.
Here is the link if you want to try it for yourself (It does not work with the Canadian iTunes store though).