Wal-Mart apparently slipped up and revealed Zune pricing for a short time on their web site. The price listed was $284 USD. Microsoft has not disclosed final pricing yet but this leaked price is higher than an Apple 30GB video iPod currently sells for. If Microsoft is going to have to charge a higher price, they will have an even harder job of convincing people that the Zune is superior to the well-established iPod.
It also remains unclear if this was Wal-Mart’s ‘discounted price’ or MSRP.