Global research firm Strategy Analytics reports that the Apple iPhone was the fourth best selling handset in the United States in the third quarter of 2007. Strategy Analytics expects that Apple may have sold nearly 1.1 million units in the last three months, giving it a 13 percent share of AT&T’s overall handset sales.
While the iPhone has not caused the mobile market to increase significantly, it has eaten into competitor market share. Strategy Analytics predicts that the iPhone could even become the best selling device in the US in the next one or two quarters.
Part of the iPhone’s success can be linked to its broad appeal, according to David Kerr, Vice President of the Strategy Analytics Global Wireless Practice. “While the largest percentage of iPhone buyers is between 20-30 years old, the fact that nearly 25 percent were between 50-60 years old demonstrates that the device attracts buyers across a broad age spectrum.”