Microsoft is planning to sell 20 million Windows Mobile licenses in its 2008 fiscal year (starting on July 1), according to Pieter Knook, Microsoft Senior Vice President for Mobile Communications. Its goal is to continue to grow at the pace set recently where it has basically doubled in size in each of the last four years.
To achieve this goal, Microsoft wants to add some new players to the 40 or so hardware manufacturers currently making Windows Mobile devices. Existing manufacturers like Motorola and Samsung are also expected to become bigger players (HTC makes the majority of Windows Mobile phone devices today).
As expected, Microsoft is also playing up RIM’s recent network outage to convince users to make the switch over to its operating system.