MacRumors is reporting that Apple has notified its iTunes partners that they would soon be able to offer DRM-free music and music videos through the iTunes store. It’s not clear whether partners would be able to charge a slightly higher fee for this content like EMI will be doing (videos will be sold DRM-free for the same price as today). I would expect that partners would have the option though.
The first DRM-free content should appear on iTunes starting in May.