HTC set to market its brand in the U.S.


HTC is launching a marketing campaign to grow its brand awareness in the U.S. To date, the carriers offering HTC products have done most if not all the promotion for HTC. That is set to change as the Taiwanese company will embark on a campaign that will feature television ads, ads on movie screens and on flights, and both online (including ‘Set your fingers free, HTC’ on YouTube) and print advertising.

Rather than focusing on specific products, the campaign highlights features such as TouchFLO, HTC’s user interface, and its sliding and tilting QWERTY keyboards.

The campaign kicked off on April 21st.

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