During the sixth annual Canadian Telecom Summit, Rogers Wireless COO Nadir Mohamed hinted that lower wireless data rates may be coming to Canada with the launch of the iPhone on July 11th. As more and more Canadians start to use their mobile devices for more than just phone calls, Rogers Wireless predicts that customers will see what they call “more value in our pricing”.
Given that Rogers executives have expressed their dislike for unlimited data plans, I don’t expect Canadian pricing to align with pricing seen in Europe or even the U.S. anytime soon. Rogers’ preference for long-term contract shackles is also well known. Don’t expect that to change when the iPhone launches in July as it appears that it will only be offered with a three-year contract.
Rogers, feel free to prove me wrong!