(RED), the private company that fights AIDS in Africa by partner with other companies (such as Apple and Dell) to raise funds through the sale of unique (PRODUCT) RED products, has announced that it will offer a music subscription service in the fall.
The yet-to-be-named service will cost USD$5 per month and will offer weekly issues containing a selection of four elements:
- A (RED) SONG – exclusive from one of the world’s best artists
- A Discovery – a great song by an emerging talent
- A “Crackerjack surprise” – a fun piece of non-music content
- Detailed stories of (RED) dollars being put to work in Africa
Both songs will come in MP3 format.
The subscription fee will be split evenly between (RED) and the artists that contribute songs.
According to The New York Times, musicians who have already agreed to offer songs include U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Death Cab for Cutie.
The (RED) music software will also provide visuals to go with the music. Up to 30 images will accompany each song and subscribers will be able to contribute others that will then be seen by other subscribers.