DAVE Wireless unveils device and rollout plans

DAVE Wireless (Data & Audio Visual Enterprises Wireless Inc.) is among the new players who won spectrum (at a cost of CA$243.2-million) in last year’s Canadian spectrum auction. Earlier today, it revealed its plans to take on the other Canadian wireless carriers.

DAVE Wireless is set to launch service in Toronto early next year. Expansion to 10 other major cities would follow. A storefront presence being quite expensive, DAVE expects to sell its devices and services over the Internet. It could also strike a partnership with the Priszm Income Fund, owned by John Bitove and one of DAVE’s shareholders, to offer phones in fast food outlets owned by the fund.

It will offer no-contract service with unlimited voice and text messaging and free voicemail and long distance within Canada.

“I hate contracts. We won’t be doing any three-year contracts. They’re horrible things,” Mr. Dobbin said in an interview. “For us, job one will be to remove customer irritants.” Those include monthly system access fees, handset renewal plans that lack pricing clarity, and roaming and long-distance charges within Canada, he added.

The company plans to offer both regular cellphones and smartphones, including both BlackBerry and Android devices.

Source: MobileSyrup.com

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