While Zune sales may not exactly be setting records, Microsoft does not appear ready to concede defeat yet. With Apple selling over 22 million iPods last quarter, Microsoft recognizes that there is a market there, even if it has not cracked it yet. So, the company is getting ready for another charge.
New Zunes will be announced in time for the 2009 holiday season, according to Zune marketing director Adam Sohn. No details were given but Sohn promises that they will be a surprising step up from the current models. Will we see something truly unique from Microsoft so that the Zune can have a chance against the Apple iPod juggernaut? Or will it continue to be a distant also-ran?
Sohn makes no mention of the Zune software but I suspect that we will see it jump onto other Microsoft platforms such as the Xbox and Windows Mobile.