MWC 2010: Microsoft announces Windows Phone 7 Series

As had been widely expected, Microsoft formally announced the latest version of its mobile operating system, Windows Phone 7 Series.

“Today, I’m proud to introduce Windows Phone 7 Series, the next generation of Windows Phones,” said Steve Ballmer, chief executive officer at Microsoft. “In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences.”

Microsoft Phone 7

As promised, much is new in Windows Phone 7 Series:

  • The Start screen features “live tiles” that show real-time content.
  • Windows Phone hubs that bring together related content from the Web, applications and services into a single view to simplify common tasks. These include:
    • People: This hub brings together relevant content based on the person, including his or her live feeds from social networks and photos. It also provides a central place from which to post updates to Facebook and Windows Live in one step.
    • Pictures: This hub makes it easy to share pictures and video to a social network in one step.
    • Games: This hub offers Xbox LIVE functionality, including Xbox LIVE games, Spotlight feed and the ability to see a gamer’s avatar, Achievements and gamer profile.
    • Music + Video: This hub ties together media content, including Zune integration and a built-in FM radio.
    • Marketplace: This hub provides access to the Microsoft Marketplace to purchase applications and games.
    • Office: This hub provides access to Office, OneNote and SharePoint Workspace all in one place, giving users the ability to read, edit and share documents. It also includes Outlook Mobile.
  • Every Windows Phone 7 phone will have a dedicated hardware button for the Bing search engine.

Microsoft Windows 7 Phone

Device manufacturers and carriers are expected to have the first Windows Phone 7 phones available in time for the 2010 holiday shopping season. The manufacturers include Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. Carriers include AT&T, T-Mobile USA, Sprint and Verizon Wireless in North America (I see a distinct lack of Canadian participation) as well as Deutsche Telekom AG, Orange, SFR, Telecom Italia, Telefónica, Telstra, and Vodafone in the rest of the world.

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