The Loop’s Jim Dalrymple is reporting that his sources have told him that Apple will not hold a media event on September 7th as rumours earlier today suggested. He wrote:
It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.
Typically Apple uses its September event to launch new iPods for the Christmas shopping season, but it is widely expected that the company will use this year’s event to launch a new iPhone.
Dalrymple’s sources did not provide any details as to when Apple might hold its next-generation iPhone unveiling event.