2011 has yet to wrap up and 2012 is still around the corner that market analysts are already trying to figure out what is in store for Apple in 2013. Piper Jaffray analyst Gene Munster has gazed into his crystal ball and expects Apple to record revenues of US$164 billion with over 200 million iOS devices sold.
The iPhone will continue to be the key driver for Apple’s growth. Piper Jaffray expects that it could account for 49 percent of Apple’s revenue by 2013. While the average selling price (ASP) will drop to US$565 in 2013, growth will continue in the 30 percent range in both 2012 and 2013. “One key topic on which we are different than consensus thinking is our belief that the iPhone unit growth can continue in the 30% range while ASP’s will be more than double the smartphone industry average,” Munster wrote.
Piper Jaffray adds that it does not think that Apple needs a lower-priced iPhone model to meet these expectations. If Apple did launch such a device, Munster writes, “our unit estimates would be too low and ASPs would be too high,” suggesting that Apple would instead see still higher growth and revenues.
The Apple iPad will also continue to grow over 30 percent in both 2012 and 2013. Sales should reach 68 million units in 2013, representing 21 percent of Apple’s 2013 revenues.
Apple’s Mac lineup will see growth shrink slightly from 17 percent to 15 percent over the next two years. This will still be enough for Apple to sell some 23 million Macs in 2013 with the ASP dropping only slightly from $1,257 in 2012 to US$1,175 in 2013.