Microsoft’s decision to enter the tablet hardware market with its Surface tablets is one that has likely affected its relationship with its hardware partners (even if there are few such public signs). Acer Chairman and Chief Executive J.T. Wang sees the move as direct competition with its own tablets and spoke out during an interview with The Financial Times. He revealed that he has warned Microsoft about the move:
“We have said think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.”
Campbell Kan, Acer’s president for personal computer global operations, added that Acer is evaluating its response to Microsoft’s decision. “If Microsoft … is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?” he asked. Exactly what alternatives Acer is considering remains to be seen.
Microsoft knows that its decision will upset its partners. In a recent regulatory filing, it warned, “Our Surface devices will compete with products made by our OEM [original equipment manufacturer] partners, which may affect their commitment to our platform.” Just how upset and next steps will be taken may well be decided by how Microsoft Surface tablets and Windows 8 and RT sell when they are released.
Read more: The Financial Times (Source: Reuters)