Motorola will launch fewer smartphone models in 2012 than it did in 2011. The move will allow the company to focus its marketing dollars on fewer initiatives. Speaking at a roundtable meeting with reporters, Motorola CEO Sanjay Jha explained that “a lot of products that are roughly the same doesn’t drive the market to a new place.”
For example, Motorola launched the DROID BIONIC in September 2011 (much later than initally expected). It was followed by the DROID RAZR in October. Now, only a couple of months later, it just unveiled the DROID MAXX and DROID 4, both based on the DROID RAZR.
Jha also indicated that Motorola will pursue fewer new ideas “in an effort to make more things stick.” One of those will be Motorola’s LapDock concept. Despite disappointing sales, Motorola will stick by it and continue to improve it.
Read more: AllThingsD