After unveiling a new logo back in April, Eastlink today unveiled four stores featuring a redesigned look. The move comes as the company expands its retail presence in Nova Scotia and Prince Edward Island. The new stores offer a more open concept promising a “highly interactive, hands-on experience of all the company’s products and services.”
The new retail environment is designed to promote a warm, inviting and family-friendly atmosphere. Parents of young children can experience Eastlink’s video entertainment services in the comfort of a home theatre-like setting, while the little ones enjoy a kid zone designed with them in mind.
Eastlink will also offer wireless products later this year. It expects that these will be “very popular bundled with our existing products and services.” No details were given today as to when it expects to launch its wireless service but it is targetting a mid-2012 launch.
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