Amazon could launch its rumoured new 7-inch Kindle Fire tablets in early Q3, according to Digitimes. With these new models coming, Digitimes is reporting that Amazon will drop the price of its current Kindle Fire to US$149.
In Q3, the current model will make way for an equally priced new model offering a similar WSVGA (1024×600) display as well as a new US$199 model sporting a WXGA (1280×800) display. The lower priced model would be aimed at growing Amazon’s market share in the lower price segment.
The report adds that both 7-inch models will be followed by a 10.1-inch Kindle Fire model either in the fourth quarter of 2012 or the first quarter of 2013.
Initial demand for the Kindle Fire was very strong when it first launched but fell quickly in early 2012. Sales fell from an estimated 4.5 to 5 million units in the fourth quarter of 2011 to between 700,000 and 800,000 in the first quarter of 2012.
Amazon could also launch its first colour e-ink Kindle later this year.
Read more: Digitimes