If you tried to get yourself on a Moto X yesterday during Motorola’s CyberMonday sale, chances are that you found out that Moto Maker was down or simply not working properly. It turns out that Motorola underestimated demand and faced an “extraordinary spike in concurrent orders” that crashed the site. Unable to restore full site function, Motorola finally decided to postpone the sale. Late yesterday, Motorola announced via Twitter that it would offer two days of sale and would make twice as many units available as it had originally planned.
If we’re not live by 9:30 PM ET tonight, we'll offer the price promo @ Noon ET on Wed and again on Mon 12/9, doubling the devices available.
— Motorola Mobility (@Motorola) December 3, 2013
The tweets were followed up by an open letter from CEO Dennis Woodside:
I want to apologize to our customers and fans for the issues we experienced on our website with our Cyber Monday promotion. I want you to understand what happened, and what we are doing to rectify the situation.
First, we misjudged the overwhelming consumer demand for Moto X, which was far greater than we expected.
Second, our pre-sale site testing was not sufficiently extensive. Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the MotoMaker customization engine.
Thus, when we opened the promotion this morning, an extraordinary spike in concurrent orders caused our website to go down. We couldn’t fulfill orders. The site became unstable. While some orders were filled, many customers tried all day to place their orders, unsuccessfully. Customers were left frustrated.
We have since found a solution that we believe addresses the concurrent order issue. Motorolans are hard at work right now, implementing that solution.
The first Moto X CyberMonday promotional day will happen on Wednesday, December 4. The sale will begin at 1200 EST (0900 PST). A second day will follow on Monday, December 9. As promised, Motorola will double the quantify of Moto X available at the promotional price of US$349. It will also extend the 30% off promotion on accessories to these two days.
This offer is only valid in the U.S. and does not extend to Canada unfortunately.
Source : Motorola Mobility