Rogers Alerts delivers location-based offers to smartphones

Rogers Alerts

Rogers Communications this week unveiled a new service called Rogers Alerts that will deliver personalized offers (yes, ads) right to your smartphone. The idea behind the service is to do away with coupons and instead deliver the coupon you want at the time that you actually need it.
With Rogers Alerts you’ll receive FREE text alerts with customized offers and info – conveniently delivered to you when you’re near your favourite brands! And we’ll send you the types of offers you want because you tell us what interests you most!
 Merchants including Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless have all signed up already.
Rogers Alerts is powered by US-based Placecast, a location-based marketing and loyalty solutions provider. Virtual fences, a practice known as geofencing, are put around retail locations and the technology can identify customers when they enter an area and trigger a promotion tied to the retailer in question.
Rogers promises not to inundate customers with ads. First, they have to opt into the program. Once signed up, they will receive no more than four messages a week.
To kick off the program, Rogers is offering customers CA$5 off one of their next two Rogers Wireless bill when they sign up for Rogers Alerts and text (SMS) RALERTS to 5050. The offer is open to the first 35,000 eligible subscribers who sign up and keep their Rogers Alerts account active for 30 days.
Does Rogers Alerts sound like a service that you would use? Let us know below.

Source : Rogers Alerts