First Android One devices said to launch in September

Android One logoIt’s been rather quiet on the Android One side since Google unveiled the new reference platform for low-cost smartphones at Google I/O 2014 in June. The idea behind it is to allow manufacturers to offer cheaper devices capable of running the latest version of Google’s software and services and offer a user experience consistent with that of higher-end devices. Google announced Micromax, Karbonn and Spice as its first partners and all three could launch their first devices in India as early as next month.

Originally intended for devices selling under INR6,000 (about CA$110), the first models offered will instead sell for between INR7,000 (about CA$125) and INR15,000 (about CA$275) as they promise better features and apps than the original configuration. Specifications will include quad-core processors, 1GB of RAM, an FM radio and displays between 4.3- and 4.5-inches. One model will reportedly also come with an SD card slot, dual-SIM support, a 1,700mAh battery and a removeable back. All are expected to come with Android 4.4 KitKat.

The report also gives us our first clue as to when upgrades to Android L will begin to roll out. It indicates that the Android One devices will be upgraded in October. We will presumably see the upgrade begin to roll out to other devices like Google’s Nexus line, around the same time.

Google is expected to promote the launch of the Android One smartphones in India with advertising and marketing.

It is unlikely at this point that we will see Android One smartphones in mature markets like Canada and the U.S.

Source : The Econonmic Times