BLU is a U.S.-based company that has been producing entry and mid-range smartphones for some time now. It today announced a new flagship smartphone called the Blu Life Pure XL with specifications that suggest that the company is starting to reach for the high-end market.
“The BLU LIFE PURE XL continues our focus on stunning design with the latest CNC design technology available today to create a stunning curved unibody casing,” said Samuel Ohev-Zion CEO of BLU Products. “Built inside the stunning design is arguably the best smartphone device available on the planet today, with extremely advanced hardware to match its design.”
Blu Life Pure XL specifications:
- Processor: Quad-core (4×2.2GHz) Qualcomm Snapdragon 800
- Operating system: Google Android 4.2 Jelly Bean
- Cellular connectivity: HSPA+/GPRS/EDGE
- Other connectivity: GPS, 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.0, NFC
- Display: 5.5-inch Full HD (1080×1920) with Corning Gorilla Glass 3
- RAM: 3GB DDR3 (L260), 2GB DDR3 (L259)
- Internal storage: 32GB (L260), 16GB (L259)
- External storage: None
- Rear-facing camera: 16MP with 1/2.3-inch sensor, Largan M8 lens and 30fps 1080p video capture
- Front-facing camera: 8MP AF
- Sensors: Accelerometer, proximity, gyroscope, compass
- Battery: Non-removable 2,500mAh
- Dimensions: 150.6 × 75 × 9.5 millimeters
- Weight: 128 grams
- Colours: Black, White, Royal Blue, Glimmer Pink
- Other: FM radio
If there is one glaring downside to the Blu Life Pure XL, it is the lack of LTE support.
The Blu Life Pure XL will launch with Android 4.2 Jelly Bean but BLU indicates that it will be upgradeable to Android 4.4 KitKat. No time frame has been provided for this upgrade though.
The Blu Life Pure XL will sell initally through Amazon.com. The L260 configuration with 3GB of RAM and 32GB of storage will launch first with the black model launching on May 2, 2014 for US$399.99. The white version will follow a week later. The L259 configuration with 2GB of RAM and 16GB of internal storage will launch sometime in June for US$349.
It remains to be seen if we will see the Blu Life Pure XL in Canada. Given that other BLU handsets are available through Amazon.ca, there is a good chance though that it will be available here as well.
Source : BLU