Big changes are coming to Fido. Having used dogs for years in their ads and as part of their brand, they are ready to unveil a rebranding that will do away with their “furry canine friends” in favour of the “most popular pet on the planet.” The new brand ambasssador will be none other than a cat.
“Dogs have been the face of Fido for the past 18 years and we see this change as a reflection of our customers’ growing passion for the Internet. We are consistently listening to the wants and interests of our customers, and what they want are cats,” said Shelagh Stoneham, senior vice president and general manager brands and marketing communications, Fido Solutions Inc. “We thank our dog ambassadors for their years of dedicated service and are excited to introduce the cat as the cuddly and curious face of Fido. Can we excel with this new brand breed? Yes we cat.”
With the rebranding, Fido promises that it will continue to offer the same “great prices and excellent customer service. No hairballs included. ” Fido will also unveil a new tagline to go with their feline switch: “Yes we cat.”
The new brand is expected to launch shortly.
What do you think of Fido’s rebranding and “Yes we cat” tagline? Let us know below.
Source : MobileSyrup