Motorola announces Moto E

Motorola Moto EMotorola announced its intentions to bring smartphones to a wider audience without compromising on the experience they deliver with the Moto G. Unveiled last November, the Moto G was and remains a device that strikes a balance between current specifications and an affordable price. But Motorola also said it would push the enveloppe further. Enter the new Moto E. Like the Moto G, it strives for a balance between specifications and price but at a significantly lower price point:

Now we’re pushing the boundaries of the value equation even further with Moto E, a new class of smartphone that’s fully loaded and fairly priced — a perfect combination for savvy shoppers and first-time smartphone buyers. Because smartphones haven’t always come at smart prices and we believe that people shouldn’t have to compromise on quality, style or experience.

The fact is, about 70% of mobile phone users in the world are still using feature phones that can’t unlock the full wonder of the mobile Internet, in many cases because they don’t think it’s worth the $337 for a smartphone (the average selling price globally in 2013).

We believe it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all. Say hello to Moto E and join us in officially saying goodbye to the feature phone forever.

Looking at the specifications, it’s clear that the Moto E is an entry-level smartphone. As Motorola has been hyping in the event’s lead up, it is designed for people still using a feature phone to switch to a truly affordable smartphone.

Moto E specifications:

  • Processor: Dual-core (1.2GHz × 2) Qualcomm Snapdragon 200
  • Operating system: Google Android 4.4.2 KitKat
  • Cellular connectivity: HSPA+ (21Mbps)
  • Other connectivity: GPS, 802.11 b/g/n Wi-Fi, Bluetooth 4.0 LE
  • Display: 4.3-inch qHD (540×960 / 256PPI)
  • RAM: 1GB
  • Internal storage: 4GB
  • External storage: MicroSD cards up to 32GB
  • Rear-facing camera: 5MP
  • Front-facing camera: None
  • Battery: 1,980mAh
  • Dimensions: 124.38 × 64.8 × 12.3 millimeters
  • Weight: 142 grams
  • Colours: Black, White
  • Other: Interchangeable Motorola Shells, FM radio

The Moto E is also the first smartphone to be announced by Motorola since it was acquired by Lenovo.

The Moto E will sell for US$129 without a contract. It will be available in more than 40 countries through more than 80 carriers “over the next few weeks.” We expect to find out more about Canadian availability later this morning so keep it locked on EyeOnMobility for further details.

Source : Motorola