WIND Mobile hits 700,000 subscriber milestone

WIND MobileWIND Mobile today announced that it has passed the 700,000 active subscriber milestone. The carrier had 676,209 subscribers at the end of 2013 and attributed the jump to “record Q1 sales.” To celebrate, WIND Mobile announced “a plethora of new unlimited options” for its revamped monthly plans.

The new and updated plans will go live on April 7. Joining the CA$40 and CA$50 (per month) plans are new CA$25 and CA$35 plans, essentially more expensive versions of the CA$20 and CA$30 plans but now with Canada-wide Talk. A new CA$60 plan essentially includes unlimited talk, text and data in both Canada and the U.S., unlimited data and extras such as Voicemail+.

WIND Mobile plans - April 2014

Click on image for larger version

“We are a relatively young challenger in wireless but we’ve already accomplished so much,” said Cordova. “Hitting 700,000 subscribers reiterates that Canadians are looking for competition in the wireless industry and consumers trust us to bring them the very best value. Without being required to sign a contract, our customers consistently have access to the newest phones and the best plans in the market. Our 700,000 subscribers prove that Canadians stay with WIND Mobile because they want to, not because they have to.”

Despite the milestone, WIND Mobile still faces a tough road in Canada. It did not participate in the 700MHz spectrum auction that concluded in February. Perhaps more troubling is that parent company VimpelCom wrote down its investment in the Canadian carrier down to zero in March while it continues “the reassessment of the prospects for continuing operations in the country,”

Source : WIND Mobile