Police Watches unveils Police Terminator Genisys watch

Police ReaperCompanies partnering up with movie studios to promote a particular film is nothing new. We recently saw Bremont offer a Kingsman line of watches for the “Kingsman: The Secret Service” film. Police, an an Italian manufacturer of fashion accessories, this week announced a similar move. It revealed that a Police Terminator watch will launch along with the return to the big screen of the T-800 played by Arnold Schwarzenegger in Terminator Genisys.

Head of Marketing at Inter City Group, Julie Halford, comments: “We really wanted to do something for the middle of the year that created an excitable buzz with our customers whilst at the same time generating retail traction.

“Terminator Genisys is the perfect outlet for this because it provides thrilling activity for our core audience whilst offering exciting content opportunities for us. Terminator is a renowned, celebrated brand that’s set to be a huge hit this summer, so it was a natural choice to amplify our exposure with a blockbuster our demographic will love!”

Police Reaper specifications:

  • Caliber: M2036 movement
  • Case diameter: 48 mm
  • Case thickness: 14 mm
  • Case material: PVD plated
  • Water resistance: 5ATM (50m)
  • Case colours: Black, silver
  • Strap: Leather

The limited edition watch will be based on the Police Reaper model which sports a motif that could itself well be another Terminator model.

The promotion will run from June 1st to July 20th in the UK. It will include both digital and outdoor advertising as well as social media coverage. A co-branded microsite will also invite people to enter the ‘Ultimate Terminator Genysis Home Cinema Package’ contest to win an LG 55-inch 3D Smart TV and Bose TV sound system or other exclusive Terminator and Police prizes.

If you don’t win a Police Terminator Genisys watch, you can still pick up a Police Reaper for about £80 (about US$125/CA$150)

There is no word if we’ll see a similar Terminator Genesys watch promotion in North America.


Sources : Police // Watch Pro