As expected, Michael Kors, part of the Fossil Group, today announced that it is jumping into the the wearables market. It made the announcement at Baselworld 2016. Its first device will be the Android Wear-powered Michael Kors Access smartwatch. It, along with future devices, will be geared at the fashion-focused consumer.
“Our brand is built on giving our customers what they want for their 24/7, fast-paced lifestyle,” says John Idol. “We know they’re busy and need to be connected. We’re now offering them a smartwatch that lets them have access to a world of glamour, escape and adventure.”
The Michael Kors Access will be powered by Android Wear. It will offer all of the functionality supported by Google’s wearable operating system, including social media and incoming messages alerts, built-in fitness tracking and support for voice commands. There will also be exclusive Michael Kors display faces, including a digital chronograph design and a glittering, animated pavé.
A number of different models will be offered. There will be “glamorous versions” for women and “sporty versions” for men. Not only will there be different sizes but there will also be interchangeable leather and silicone bands for further customization. Other specifications, including sizes and materials, were not announced today.
The Michael Kors Access smartwatch will launch this fall. Prices will start at US$395 (about CA$510).
Source : Micheal Kors