Fitbit kicked off 2016 by announcing the Fitbit Blaze at CES 2016. Less than a month later, the company today announced the Fitbit Alta, its newest fitness band. It consists of a slim rectangular stainless steel body with a slender display that can be paired with a range of interchangeable bands in multiple colours and premium materials. Its lines are softer than those of the Fitbit Charge which it presumably will replace. At the same time, it offers all of the functionality that you are used to having on other Fitbit devices.
“Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life – from the gym to the office to a night out,” said James Park , CEO and Co-Founder of Fitbit . “Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”
The Fitbit Alta will initially be available in silver but a gold stainless steel model will follow. Bands will be available in a range of options running from classic fitness bands to leather bracelets and a hand-polished silver bangle. Tory Burch accessories will also be offered.
Along with the usual fitness and all-day activity tracking that Fitbit devices offer, the Fitbit Alta will also offer “Reminders to Move” that will help reduce stationary time and encourage you to be active. For example, it will encourage you to meet the small goal of 250 steps per hour. SmartTrack will make it easier to track workouts and continuous movement activities like biking and eliptical, aerobic workouts like dance classes and sports such as soccer and tennis and track them against your weekly goals. The OLED display will not only display fitness information but also a range of notifications from your smartphone.
The Fitbit Alta can now pre-ordered directly from Fitbit.com. A range of national retailers in Canada and the U.S. will also begin to take pre-orders starting tomorrow. It will initially be available in a satin finish silver stainless with a black, blue, teal or plum high-performance fitness band. It will begin shipping in March in North America with other international markets to follow starting in April. It will sell for US$129.95 (CA$169.95). Additional bands will sell from US$29.95 (CA$39.95) to US$99.95 (CA$139.95) depending on the material.
Source : Fitbit