iTunes movie downloads by end of year?


It’s been a while since we talked about movies coming to iTunes. A new report by Forbes offers little new information and supports earlier rumours that many of the delays are due to pricing strategy differences between Apple and movie studios. Steve Jobs wants to see movies sell for a flat price of $9.99 USD whereas the studios want to have a range from $9.99 USD for older or less popular movies to $19.99 USD for recent releases and more popular titles. If this is true, this is a significant concession from the studios who earlier wanted a subscription model.

The report also indicates that studio sources expect iTunes to start selling movies by the end of the year. The article also states that Apple has not shared any plans for a video iPod with the studios but that it is widely expected that it would be announced at the same time.

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