LIVE: New consumer branding from AMD

AMD announced today that it will extend its AMD LIVE! brand to full-featured consumer multimedia desktops and notebooks. The new branding is very similar to Intel’s Viiv concept. In order to qualify for the new branding, the devices will need to meet a number of requirements such as the use of AMD Athlon 64 X2 dual-core processors in desktops and AMD dual-core mobile processors in notebooks and 7.1 surround sound capabilities.

With an AMD LIVE! branded desktop or notebook PC, consumers should be able to extend their PC to stream music through their entertainment center, view and share photos on the TV, burn recorded TV shows, videos, music and pictures to a DVD or CD, or transfer this same content to a notebook, MP3, portable media player or PDA.

The first Live PCs are expected around the middle of the year.

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