HTC has revamped its e-Club. Device upgrades, ROM updates, drivers and hotfixes will all be found in the HTC Support section. THe HTC e-Club will now focus on providing the best value to our customers with quality ringtones, wallpapers (coming soon) and other goodies.
The ROM updates have moved to the Support section. You will still need a device serial number to download them.
The content is free to download but requires an e-Club membership. You don’t have to have an HTC device to join the HTC e-Club which means that anyone can partake in the goodies offered.
Source: PocketPC Thoughts