Mobilicity to file competition complaint over new chatr brand


As anyone can imagine, Canada’s latest wireless players are none too happy about Rogers Wireless’ plans to launch chatr, a new discount brand aimed squarely at them. Mobilicity has indicated that it will go as far as file a complaint with the Competition Bureau if Rogers goes ahead with its plans. According to Mobilicity chairman John Bitove, “”They’re trying to destroy our success.”

Mobilicity has retained legal counsel and is also looking at what other legal avenues it could take.

With chatr clearly positioned against players such as Mobilicity (going as far as only launching in the same markets), Mobilicity will argue that Rogers is contravening a section of the Competition Act which prevents the “use of fighting brands selectively on a temporary basis to discipline or eliminate a competitor.”

It remains to be seen if Public Mobile and WIND Mobile will add their voices to the complaint.

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