HTC appoints new Chief Marketing Officer

HTCHTC today announced the appointment of a new Chief Marketing Officer as it looks to turn its fortunes around in 2013. Benjamin Ho will take over as Chief Marketing Officer, responsible for worldwide marketing and branding, in January 2013.

“We welcome Benjamin to HTC and look forward to integrating the global marketing capabilities he brings to the company, said Peter Chou, CEO HTC. “Our growing brand, centered around our world-class innovation and design capabilities, will provide a global platform not just for HTC, but for Taiwan culture and innovation.”

Ho already has his first assignment. A project internally called Marketing 2.0 will see Ho look to refocus “HTC’s efforts around holistic marketing and mass-market brand outreach.”

Benjamin Ho replaces the departing John Wang.

Read more: HTC