Motorola may not be the only smartphone manufacturer looking to release fewer models in 2012. Digitimes is reporting that HTC, Research in Motion and Sony (as well as the aforementioned Motorola) are all looking to reduce the number of devices they release to focus their marketing efforts more tightly.
Both Apple and Samsung (to a lesser degree) already use such a strategy. Both have been very successful with it. Samsung sold over 10 million Galaxy S II devices in the first six months they were available. Apple iPhone sales in the last quarter alone could top 30 million with the iPhone 4S accounting for the lion share.
The focus on fewer models should also give manufacturers other benefits. Not only should they should be able to achieve higher economies of scale but both the sourcing of raw materials and shipping logistics should be simplified.
Read more: Digitimes