Microsoft’s ‘Scroogled’ campaign rages on. The company has already taken on the Chromebook in a previous ad that concluded that it was about as useful as a brick. This time, Microsoft heads down to Venice Beach in California and pits the Chromebook against the ASUS Transformer Book T100 in its latest Scroogled ad. Care to guess how this one ends?
Needless to say, people are less than impressed when they learn that the Chromebook won’t run Microsoft Office or apps such as Adobe Photoshop. Microsoft also hones in on the Chromebook’s dependency on a Wi-Fi connection to do many things (conveniently forgetting that Google Drive does work offline). When one person admits to knowing someone who owns a Chromebook, she quickly points out that she does not use it because “she can’t do anything on it really.”
The reaction is quite different when Ben, the (former?) Windows Phone guy, pulls out the convertible ASUS Transformer Book T100 which runs Windows 8.
If nothing else, this latest ad suggests that Microsoft is more than a little nervous about Chromebooks, despite the fact that Google and its partners have yet to really put any real marketing push behind these devices.