Ads on smartwatches to be worth US$70 Million by 2019

Google Android Wear watches

Smartwatches may have only caught on with a small portion of consumers to date but advertisers are already looking at opportunities to bring their ads to wearables. According to Juniper Research, advertising on smartwatches will be worth US$68.6 million by 2019. In comparison, such advertising is expected to only reach about US$1.5 million this year. US$70 million is less than […]

Extended version of Android: Wear what you want (party on) video

Android Wear watches

Google cheekily launched a new Android Wear ad the same day that Apple hosted its Spring Forward press event to reveal more about the Apple Watch. The short video highlighted the different Android Wear smartwatches already available and invited people to “wear what you want.” The company has now released a longer version. Round or square: wear what you want with […]

Google releases new Android Wear video

Google Android Wear watches

Apple is the focus of much of the attention today with its upcoming press event. It is widely expected to finally announce new details about the Apple Watch, including the much anticipated pricing and availability information. It appears that Google wants to keep a bit of the spotlight on its own wearables platform. it just released a new Android Wear video. […]

Samsung “Next Big Thing” marketing chief to leave company

Samsung Galaxy Gear Santa Claus ad

The long-running “Next Big Thing” marketing campaign helped the Samsung Galaxy S line become some of the world’s best selling smartphones. Even Santa Claus got involved to support the original Samsung Galaxy Gear. It also helped the company establish itself as the world’s largest smartphone manufacturer. With the Samsung Galaxy S6 and Galaxy S6 edge set to launch starting next […]