HP to re-enter smartphone market with “differentiated experience”

Hewlett-PackardHewlett-Packard has been hinting that it would eventually return to the smartphone market since September 2012. CEO Meg Whitman suggested in the past that a return would not happen before 2014 but there are now signs that it is gearing up for that eventual return. According to the company’s Senior Director Consumer PC and Media Tablets Asia Pacific, Yam Su Yin, the manufacturer is working on a new device that promises a “differentiated experience” to consumers.

Asked by The Indian Express whether HP was readying a smartphone, Su Yin’s response confirmed the existence of such a device but revealed few details: “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.” She also recognized that reentering a market now dominated by players like Apple and Samsung will require something new: “Being late you have to create a different set of proposition. There are still things that can be done. Its [sic] not late. When HP has a smartphone, it will give a differentiated experience.”

HP left the smartphone world back in August 2012 when it gave up on its webOS hardware business. It was not its first exit from the competitive market and it remains to be seen how the manufacturer will fare the next time around.

Sources : The Indian Express // Engadget