Samsung has released another ad for the Samsung Galaxy Note 3 and Galaxy Gear smartwatch. This one features Lionel Messi and current #1 song on the Billboard Top 100, Royals by Lorde. In what is described as a “a dramatic retelling of actual projects completed by the Messi Foundation,” Messi uses his Galaxy Note 3 and Galaxy Gear to orchestrate the demolition of some old buildings to build a new soccer pitch as children watch with suspicion.
I’ll let Samsung set the stage for the ad:
Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring Lionel Messi and the hit single “Royals” by Lorde.
A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion.
Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission.
The children watch in awe. They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings.
The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.
Here is the video:
It would appear that Samsung has decided to pull out all the creative stops with its Galaxy Note 3 and Galaxy Gear ads. Let us know if you like this one or the first one better. Or does neither do it for you?
Source : YouTube