The Toronto Public Library (TPL) this week kicked off a new advertising campaign to tell people about its ebook and emagazine offerings. The ads appear on subways (including the one below I saw yesterday), streetcars and outdoor shelters. The objective is simple: Increase awareness of e-content.
“Libraries have always connected people to information and there is now increasing demand for e-content,” said Jane Pyper, City Librarian. “We want to let as many people as possible know that e-books and e-magazines are available at tpl.ca/ereads. All you’ll need to access our e-content is a library card and Internet connection.”
In a recent survey, TPL found that less than half of library users are aware that it offers ebooks. Among non-library users, that awareness is even less than that. At the same time, e-book usage is increasing. It gre 105 percent last year and has grown by another 70 percent this year.
The most downloaded TPL e-books so far this year include:
- A Tap on the Window by Linwood Barclay
- The Cuckoo’s Calling by Robert Galbraith
- Inconvenient Indian by Thomas King
- Inferno by Dan Brown
- Gone Girl by Gillian Flynn
- Life After Life by Kate Atkinson
- Lean In by Sheryl Sandberg
- MaddAddam by Margaret Atwood
- Omens by Kelley Armstrong
The most downloaded e-magazines so far this year include:
- The Economist
- House & Home
- Us Weekly
- National Geographic
- Rolling Stone
Digital kiosks are coming to district libraries over the next few months to further build awareness for e-reading by demonstrating how library users can borrow e-books and e-magazines.
Have you borrowed e-books or e-magazines from your local library? Let us know below how you found the experience if you have.
Sources : Toronto Public Library // Canadian Reviewer