BlackBerry’s Super Bowl ad focused on what BlackBerry 10 could not do and only a mere hint of what to expect from its new operating system. With the launch of its new “Keep Moving” ad campaign, BlackBerry’s new ad gives users the first glimpse on what it can do.
Meet the new BlackBerry Z10: The first full touchscreen device for BlackBerry 10 and, according to CEO Thorsten Heins, “the most beautiful BlackBerry we have ever launched.” BlackBerry Z10 features the ability to turn back time when editing photos, house all of your messages in the BlackBerry Hub and balance all of your work and personal information in one device.
This first ad is packed with features, briefly showing off BlackBerry Hub, Camera Time Shift and the BlackBerry 10 Keyboard among others.
All in all, a much better ad than the Super Bowl one.