Apple Watch sales numbers not revealed in Q3 FY2015 financial results

AppleApple today announced its Q3 FY2015 financial results after the close of U.S. markets. Quarterly revenues came in at US$49.6 billion with net profits of US$10.7 billion. Compared to the same quarter a year ago, revenues were up 33 percent and earnings per share up 45 percent, impressive numbers even if they did not meet analyst expectations.

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

While Apple revealed that it sold 47 million iPhones, 10.9 million iPads and 4.7 million Mac computers, it did not provide numbers for the Apple Watch or the iPod (as well as some subscriber numbers for a number of its services). We will update this post should Apple reveal its smartwatch sales numbers on its analyst call.

The company’s gross profit margin came in at 39.7%, up from 39.4% the same quarter a year ago, likely in large part to stronger iPhone sales as well as a higher average selling price. International sales accounted for 64 percent of the quarter’s revenue.

Update: Apple did not disclose any smartwatch sale numbers on its analyst call today. CEO Tim Cook would only say that early sales are off to a better start than the original iPhone and iPad.

Let’s figure this out for ourselves, shall we? Apple Watch revenues are lumped in the Other category that also includes Apple TV, Beats Electronics and iPod sales. Revenues for the overall category hit US$2.6 billion, up 56% sequentially. While the Apple Watch may not be responsible for that increase by itself, it is likely a key contributor. For easy math, assuming that the average Apple Watch selling price is US$500, that US$1.4 billion increase suggests that Apple Watch sales hit nearly 3 million units.

Source : Apple