Fitbit sells 4.5 million fitness trackers in Q2 FY2015

2015 Fitbit lineupFitbit yesterday announced its Q2 FY2015 financial results. The first to be announced since the company went public in June saw sales of its connected health and fitness devices hit 4.5 million units, netting the company revenues of just over US$400 million.

“Our second quarter results included our highest quarterly revenue in the eight-year history of Fitbit,” said James Park, Fitbit co-founder and CEO. “In the quarter, we introduced new features and services, expanded brand awareness, increased global distribution and further penetrated the corporate wellness market. We remain focused on continuing to deliver innovative products and services that empower people around the world to reach their health and fitness goals.”

Fitbit did not reveal a sale breakdown by product. Sales were presumably led by its Fitbit Charge HR wristband which launched earlier this year alongside the the Fitbit Surge which is billed as a “Fitness Super Watch.”

Fitbit attributed much of the good news to strong international growth. Sales outside of the U.S. shot up 250% year-over-year driven by strong numbers in both Europe and Asia.

IDC found that Fitbit was the market leader in the worldwide wearable device market in Q1. With strong numbers this last quarter, it will presumably hang on to its lead once more. At the same time, the pecking order in the wearable space could change dramatically with the arrival of strong new competitor in Apple and its Apple Watch.

Fitbit expects that Q3 revenues will come in between US$335 and US$365 million. It also expects full 2015 year revenues to fall between US$1.6 and US$1.7 billion.

Source : Fitbit