Much of the attention at Baselworld 2015 will be focused on traditional (and often high-end) traditional watches but newcomer Vector Watch is hoping to create some waves of its own with the introduction of its first smartwatch.
Little is known about the Vector smartwatch at this point in time. The company’s website gives us a glimpse of its silhouette and the press release promises “the convenience of 30 days battery life.” To accomplish this, Vector will strip “away the irrelevant features that add complexity to your life, reducing the bulky aesthetic of traditional technology gadgets.”
On the functionality side, the Vector smartwatch will present ” the right information, at the right moment, in the right way” by somehow eliminating extraneous distractions. How it will do so remains a mystery at this point though. “Our device is a truly intelligent and beautifully constructed smartwatch that works intuitively, integrates seamlessly with our natural behaviours and helps us to spend our time more efficiently, so we can live our lives with greater awareness,” adds the press release.
Vector Watch is headed up by CEO Joe Santana who is not a stranger to the watch industry. He was the President and Chief Executive Officer of the Timex Group between 1999 and 2007. Also onboard are the company’s brainchild and Chief Technology Office Andrei Pitis and British product designer Steve Jarvis who has worked at both Timex and Nike.
All in all, there is not much to go on right now but all should be revealed in about a month. While not officially attending BaselWorld which kicks off on March 19, Vector will unveil its smartwatch at an event close by.