Baselworld 2015

Dates set for Baselworld 2016


Baselworld 2015 has just wrapped up that attention is already turning to next year’s event. The organization that runs the event has announced that next year’s event, Baselworld 2016, will take place from March 17th to March 24th. The focus on watches and jewelry is not expected to change much but we will likely see even more smartwatch announcements than […]

Baselworld 2015: Gucci partners with for standalone smartband

Gucci will.i.am_smartband

TAG Heuer was not the only company making an announcement about a partnership to develop a new wearable at Baselworld 2015. Gucci Timepieces announced a “special partnership” with to develop “a completely stand alone smartband, untethered from any smartphone.” Stéphane Linder, President and CEO of Gucci Timepieces, said during the announcement: “Today, through this innovative collaboration with and, […]

Baselworld 2015: Frederique Constant Horological Smartwatch

Frederique Constant Horological Smartwatch

We first found out about the MMT Horological Smartwatch Open Platform when the Mondaine Helvetica No 1 Smart was announced late last month. MMT is a Swiss joint venture between Silicon Valley’s Fullpower Technologies and Switzerland’s Union Horlogere Holdings. The initial licensees include not only Mondaine but Frederique Constant which unveiled its Frederique Constant Horological Smartwatch at Baselworld this week. […]

Baselworld 2015: Vector Luna & Meridian smartwatches unveiled

Vector Luna and Meridian

As promised, Vector Watch today unveiled its first smartwatches. It announced the Vector Luna and Vector Meridian at an event not far from where Baselworld is taking place. Each day new developments offer opportunities that make the world not only more interesting, but increasingly complicated as well. Surrounded by things that fight for our attention, we are constantly challenged to […]

Baselworld 2015: Tag Heuer partners with Google and Intel on Android Wear smartwatch

Tag Heuer Grand Carrera

Android Wear is about to jump into the luxury smartwatch market. Baselworld 2015 kicked off today with Tag Heuer announcing that it will partner with Google and Intel to develop its first ever smartwatch. In a somewhat surprising move, it will be powered by Google’s Android Wear platform, likely making it the first ever Android Wear-powered Swiss smartwatch when it launches. […]

Tag Heuer smartwatch to be unveiled at Baselworld 2015

Tag Heuer

Tag Heuer confirmed plans to release a smartwatch back in September 2014. While rumours that it would unveil this device at CES 2015 did not pan out, Pocket-lint reports that it confirmed earlier this week that it will make a Tag Heuer smartwatch announcement at Baselworld 2015. Tag Heuer will hold a press event on March 19th, the day Baselworld kicks off, at […]

Baselworld 2015: Breitling Superocean II unveiled

Breitling Superocean II

Breitling first launched its Breitling Superocean diving watch back in 1957. With Baselworld 2015 kicking tomorrow, Breitling unveiled the Superocean II sporting a  redesigned dial and bezel as well as a slimmer profile. It also unveiled a new 36 mm model to go alongside the existing 42 and 44 mm sizes. The Superocean II, the latest representative of this exceptional lineage, confirms […]

Vector smartwatch to be unveiled at Baselworld 2015


Much of the attention at Baselworld 2015 will be focused on traditional (and often high-end) traditional watches but newcomer Vector Watch is hoping to create some waves of its own with the introduction of its first smartwatch. Little is known about the Vector smartwatch at this point in time. The company’s website gives us a glimpse of its silhouette and […]